Research & Tips

When co-ordinating your Exhibit, we recommend that you develop "A PLAN" to engage a physician’s interest. An interactive concept within your booth will achieve much better results.

Transform your regular booth display into a dynamic, interactive one! See below “Exhibiting Tips” that will be helpful for your planning and exhibit staff preparation.

Exhibitor Advantage Program ~ Developed by Diversified Business Communications (US). Although not specific to medical meetings, the Exhibitor Advantage Program has many proven strategies for exhibiting success that apply in any type of trade show or conference.

"Exhibiting Tips" research is compiled by the Canadian Association of Exposition Managers (CAEM), and the Center for Exhibition Industry Research (CEIR).

Exhibiting Tips #1: How to Make the Most of a Trade Show
Exhibiting Tips #2: 12 Tips for Trade Show Success
Exhibiting Tips #3: Most Remembered Exhibits
Exhibiting Tips #4: Five Different Types of Visitors
Exhibiting Tips #5: The Role and Value of Face-to-Face Interaction
Exhibiting Tips #6: Leveraging Your Exhibition Sponsorships

For more tips on "Successful Exhibiting" click here for Fred Fox, Canada's foremost expert on how to get the most out of your trade show/conference participation.

Fred Fox is North America's leading exhibit marketing consultant/trainer and founder of the Exhibitor Education Institute. For the past 30 years, Fred has been presenting his training programs to thousands of exhibitors in North America, the United Kingdom and Europe.

A reminder that gifts or giveaways to our delegate physicians are not permitted at Primary Care Today with respect to the Rx&D Code of Marketing Practices. Giveaways are only permitted if a physician performs a service for your company first, (i.e. answers a short survey).

Please call Glen Chiasson (905-948-0470, ext. 2244) if you require any further clarification on this matter.